Self-Service: Meet the Demands of the Re-Wired Shopper
The use of digital technology has drastically changed how today's shoppers approach purchases and services. Companies need to research customer needs and create interactive, evolving self-service...
View ArticleWhy Customer Experience Isn’t Just Another Old Buzzword
Some terms in marketing lose meaning. Some of these phrases are just buzzwords that will fade in time and be replaced by a new marketing word of the day. Others however are important and shouldn’t be...
View ArticleIt’s Confusopoly! Why You Have to Optimize the Telecom Online Pre-Sales...
Telecom providers are facing fierce competition as they try to grow their customer base. The result are price wars that cannot be the holy grail of profitability. To be able to attract the segment of...
View Article7 Effective B2C Content Types to Convert Visitors to Shoppers
The most important content types that help businesses convert shoppers are the ones that strengthen the brand, product, advice and comfort experience. Here is a compilation of the most effective...
View ArticleUsing Quizzes to Leverage the Motivating-Uncertainty Effect
"People will always want what is behind door number three." When people have a choice between the known and the unknown they are more likely to pick the unknown. You can leverage this...
View ArticleKeep it Simple to Increase Customer Loyalty and Purchases
By simplifying the purchase process by 20%, you can increase customer loyalty by 86%. What is Decision Fatigue, how does it affect sales, and how can you ensure that consumers are confident with their...
View ArticleHow Unboxing Videos Can Help Your Shoppers Decide
62% of people who view unboxing videos do so when researching a particular product. Why are unboxing videos so popular and how can you use them to support purchase decisions effectively? #unboxingvideo...
View ArticleHow Customer Collaboration Enhances Your Guided Selling Success
Want to create more targeted product guides and help shoppers perceive the benefits of your product lines? Involve customers in the process of designing your Guided Selling solutions. #userengagement...
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